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Increasing the number of items sold or acquiring more active customers are objectives of a compelling website. As web design reaches targeted customers and search engines, it helps the business make conversions on their site and improve its sales.

A web developer is someone who builds websites using coding and programming. They will take an overall website design concept and begin building it using different coding languages. Web developers often work alongside web designers or the marketing team to ensure that the design is well made and easy for users to navigate.

The types of duties a web developer is regularly responsible for often varies depending on the type of web developer they are. The different types of web developers include:

1. Front end developer
2. Back end developer
3. Full-stack developer

A front end developer will often work more closely with the design of a website. To successfully complete their jobs, they are often fluent in JavaScript, CSS and HTML. The duties of a front end developer often involve:

Maintaining proper website colors. Front end developers will either collaborate with web designers or the marketing team ahead of time to determine the website’s color scheme. In smaller companies without website designers, web developers may designate the colors themselves. Front end developers ensure the colors coordinate well throughout the website.
Ensure each link works properly. The code front end developers use allows them to create links that navigate throughout the website or to external websites. Once a web developer has built their code and added links, they will make sure each installed link will take users to the desired website location.
Making sure the website is mobile-optimized. Since many people may access websites from their mobile devices, a crucial part of a front-end developer’s job is to ensure each webpage’s design is visually appealing on a smartphone. They will use code to ensure the design displays as accurately on a smartphone as it does a computer.
Keeping the content optimized. Most front end developers are often in charge of the display of content on the website. Some may also ensure that the content is following search engine optimization best practices. Many web developers in charge of content may even write their own content if they have writing skills.

Back end developers will often work more directly with the technical side of website creation. Back end developers can be responsible for:

Building the programs and codes for the server and database of the website
Creating quick, simple and reliable code in order for the website to operate and function quickly
Developing various programs using complex coding languages such as JavaScript, PHP, Ruby and Python.
Making sure each program they code for webpages are secure, easily maintainable and scalable.

A full-stack developer works with both front and back end code. This means they can often be in charge of building the entire website from back to front. Since they have knowledge of both, most full-stack developers can also receive leadership roles allowing them to oversee an entire website development.

Since they both involve creation of a website, it can be easy to confuse a web developer with a web designer. Web designers often create the concept of a website and its overall design. They will build a design of the website to ensure that it looks visually appealing for users. They will communicate this design vision to the web developer.

The web developer will typically carry out the overall vision the designer creates. Using code, they will create the front and back end of the website to ensure that it meets the web designer’s needs while remaining secure and well-optimized. Once they finish building the website, they will present it to the web designer who will ensure it meets their standards.

Web developers often study and use coding languages regularly to complete their tasks. Web designers may learn coding languages if they desire, but it’s not usually needed to complete their job.

Web design tools are interfaces that help you create websites or elements for a website. Each tool or software offers a different inventory of features that help you customize your website to your preferences and needs. Many web design tools also offer IT support and a variety of resources, such as tutorials and guides, to help you during the site creation process.


Web design tools offer a variety of benefits, including the following:

Ease of use: If you’re new to web design, you can find many tools and software that cater to your experience level. Even if you don’t have a coding or graphic design background, certain web design tools make it easier for you to learn the basics so you can create a simple web interface rather quickly.

Design control: Web design tools let you customize your site to your liking using the software’s features. For example, you can change specific elements on your website to a particular color that suits you or your client’s preferences.

Affordability: Many web design tools and software feature free or relatively affordable plans. While premium plans feature greater or more advanced abilities, you can still create a simple and functional site with a smaller budget.

Here are some web design tools to consider using:
1. WordPress
2. Adobe Dreamweaver
3. InVision Studio
4. Adobe Photoshop
5. Sketch
6. Wix
7. Google Web Designer
8. Adobe XD
9. Figma

WordPress is a web design software that’s well-suited for novice designers. The software features several in-built themes and plugins for users to install, edit and customize on their websites. The wide variety of choices can help you find a site that suits your style, preferences and website needs.

Adobe Dreamweaver gives you the opportunity to build your website from scratch. In other words, you can directly code the specific design you want for your website. You can even create responsive designs, ensuring a site that’s optimized for mobile, tablet and desktop viewing. While Dreamweaver requires you to input code, you’re not required to have extensive knowledge of various programming languages. The software mostly works with HTML and visual editing, which is optimal if you’re new to Dreamweaver.

Keep in mind that compared to other tools like WordPress, working in Dreamweaver takes more time and effort since you’re coding the site yourself. Despite this, the tool helps you create the exact design you want for your site. It can also make you feel more accomplished to know you put in the effort to create the website from scratch.

InVision Studio is a UI tool with a variety of features and applications for web designers to explore. With InVision, you can create user-friendly and aesthetically pleasing website interfaces. This web design tool also features rapid prototyping, which lets web developers create web transitions for their animation projects.

Creative web designers use Adobe Photoshop to create prints and patterns for their design projects. Not only does it feature a variety of colors and gradients, but you can also create digital artwork based on your own drawings. Suited for established designers, Photoshop gives you the ability to create impressive designs rather quickly.

Sketch is a vector UI design tool with smaller file sizes compared to Photoshop. It features a built-in grid system and has a minimal feel. This minimal feel offers a clean design that makes the tool easier to use. You can also find hundreds of plugins via the Sketch community to help with your workflow as a web designer.

Wix is a website builder that works much like WordPress. It gives you the option to build a variety of websites, such as an online store or blog. Wix offers both free and premium plans, the latter of which offers Wix support via site hosting, security and back-ups. Overall, Wix can help you create a simple online presence.

Google Web Designer uses programming languages such as HTML5, CSS and JavaScript to create content, though, it mostly caters to the creation of digital ads if you’re new to the tool. This web design tool features an easy-to-use graphical user interface that features things like 3D animations and basic shapes. You can further customize your website through different colors and a library with additional components like images and videos. If you have experience with Google Web Designer, you can even toggle between the design and code views. This gives you the ability to create even more advanced designs beyond just ads.

Adobe XD is a vector design and wireframing tool. It features drawing tools, mobile and desktop previews and the ability to share your designs so you can receive feedback. You can also select an artboard size that’s specific to a particular device and import a UI kit. Since it’s an Adobe product, you also have access to Adobe libraries, which lets you import designs and assets from software like Photoshop or Illustrator with ease.

This interface design tool lets multiple designers work on a same project at the same time. Unlike many other web design tools, you can open this software on a browser. Overall, Figma lets you quickly create designs for mobile devices, tablets and desktop computers with the help of searchable assets and styles.

1. Flexible and Adaptable for Changing Needs
Although WordPress was originally designed to support blogging and related types of online publishing, it also powers a wide range of sites with other purposes. WordPress is used to run complex sites for large multinational corporations, manage small businesses, and create personal blogs. WordPress sites can contain full-service eCommerce stores, showcase a portfolio, or host a social network, group, or podcast. Whatever a company’s requirements, the core WordPress package plus a variety of basic and premium plugins that are suitable for your site. Thanks to its many themes and easy access to its source files, WordPress is also endlessly adaptable to a company’s changing needs.

2. User-friendly
A WordPress site can be installed and up and running in a matter of minutes, even without any technical expertise. All a user needs is a domain name and a web hosting account.WordPress can be installed free through your WordPress hosting provider or uploaded directly from From there, an intuitive and easy to manage Admin dashboard has all the features needed to customize a site’s heading and layout and to start creating pages and posts right away.

3. Themes Offer Multiple Options
WordPress themes offer users an array of choices for fine-tuning the appearance and functions of a new site, thanks to its large and growing directory basic and premium of themes. Many of these are instantly available to a new site owner through the WordPress theme directory, and thousands more can be purchased through design marketplaces and third-party designers from around the world. Themes can be previewed live and installed at any time to change the look and layout of a WordPress site.

4. Plugins Extend Functionality
WordPress includes all the elements needed to create a basic site, but many users want more specialized functions related to a site’s specific needs. The WordPress plugin directory includes hundreds of plugins—small pieces of code designed to perform specific tasks—that allow users to add features such as shopping carts, galleries, contact forms, and more to any compatible WordPress site. Users can also purchase and install hundreds of custom plugins from third-party developers. Plugins can be activated or deactivated and uninstalled as needed as a site evolves.

5. WordPress Sites Rank High
Searchability is key to ranking high on Google and other search engines. WordPress sites tend to rank high for their keywords, largely because they’re constantly being updated and because WordPress includes a variety of tools and plugins for optimizing content for SEO (search engine optimization).

6. WordPress Sites Are Mobile Responsive
Mobile responsiveness is also a factor in Google rankings, so websites need to look good on any device. WordPress offers a variety of responsive theme designs, and users can also make a static site responsive with plugins and adjustments to theme files.

7. WordPress Sites Have a Built-In Blog
Since WordPress is a content management system software, it has multiple features that make publishing content easy. One of these is a “built-in” blog feature that can be accessed from any device, at any time, so that users who want to add a blog to their website don’t have to create one separately. That makes it possible even for sites unrelated to blogging to use the blog feature for adding updates or announcements.

8. The WordPress Community Offers Support
Because WordPress is free and open source, it’s supported by WordPress-loving communities around the world. This community of WordPress lovers is responsible for making changes to the source files and keeping WordPress updated and secure. The WordPress community also engages in plenty of outreach to users, hosting WordPress camps around the world and supporting the growth of local WordPress user groups.