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Graphic design is creating art through planning and projecting a certain message using a combination of text and images. This type of art tells a story or promotes an idea or product through a set of visuals, either digital or in print. As a designer, creating graphic designs can help them connect with the viewer of their work. You can use this type of art commercially or express an artistic idea.

Some tools used in graphic design can include:

Graphic design and creative software

Computer monitors

Notebooks

External hard drives

Cloud storage

Understanding graphic design involves learning the basic elements and principles used in any graphic design piece. You can use them to complement each other or create an interesting contrast in your work with these elements and principles. Here are the basic elements a designer can use:

Color

Line

Shape

Form

Space

Size

Texture

Here are the basic principles a designer can use with their basic elements:

Balance

Rhythm

Movement

Proportion

Emphasis

Contrast

Graphic design has several opportunities for designers to pursue based on their interests. Here are the different types of graphic design:

Visual identity: Visual identity comprises the visual elements that communicate a brand, such as images, fonts and colors. Graphic designers specializing in this area often are to create typography and color palettes for brands so all marketing material is consistent throughout.

Marketing and advertising: Marketing and advertising designers work with other marketing professionals, companies, directors and their managers to create marketing material, such as magazine ads or billboards. They make visual content that’s engaging and communicative to promote a company’s service or products.

User interface: A user interface designers focus on what the user interacts with, such as menus and buttons to click. Their job is to balance visual appeals with functionality.

Publication: A publication designer works with traditional material, such as books, magazines and catalogs. They handpick layouts, typography and images, like photos, illustrations or graphics, for publications.

Packaging: A packaging designer works to make the packaging of products appealing and informative, making it another marketing tool. Part of their work includes creating prototypes and files that are ready to print.

Motion: A motion designer adds movement to their graphics. They create designs such as animations, movements to title and closing sequences of film and television and advertisements.

Environmental: An environmental designer enhances people’s experiences outdoors. Some of the designs they create are wall murals, office branding and the interiors of retail stores.

Art and illustration: Art and illustration designers create their own original artwork to narrate a story or as decoration. Examples of things they create are images for shirts, comic books, stock images and album art.

1. Photo editor
2. Apparel graphic designer
3. Logo designer
4. Packaging designer
5. Web designer
6. Multimedia designer
7. Advertising designer
8. Publication designer
9. Art director
10. User interface (UI) designer
11. User experience (UX) designer

Primary duties: Photo editors work with real-life images to adjust, color-correct or combine images to create the desired final image. Image editing can be as simple as adjusting the lighting and color balance on a photograph or as drastic as changing garment colors or adding logo information or banners to the image.

Careers focusing on editing photography have less of an emphasis on graphic design, but they require a complete knowledge of Photoshop, which is typically covered in a graphic design program. It is often beneficial for companies to employ a designer who can alter images when the product image does not accurately represent the final product, as images may need to be taken before a design is finalized.

Requirements: An in-depth knowledge of Photoshop and other photo-editing software is required. Many companies may prefer an associate or bachelor’s degree in photography, graphic design or product design, but it may not be required for candidates who possess expert knowledge of photo-editing software and have a strong portfolio of work.

Primary duties: Apparel graphic designers create individual, original images for clothing. They develop a strong understanding of the brand’s customers and ensure their graphics are cohesive and visually appealing to that audience. They design a variety of images and font-based graphics for screen printing on shirts, pocket-placed embroidery designs and any other special designs or prints the brand’s design executives want to include on their clothing.

This graphic designer works in CAD programs to develop the graphic and scale to fit within the clothing pattern size. They use creativity to display color in a simple, but noticeable way, as printing is often limited to eight or fewer colors.

Requirements: A Bachelor’s Degree in Graphic Design and previous apparel graphic design experience—whether an internship or in an entry-level role—is typically required. These graphic designers may be employed by the apparel brand or by a third-party agency that designs graphics on a contract basis for multiple brands.

Primary duties: Photo editors work with real-life images to adjust, color-correct or combine images to create the desired final image. Image editing can be as simple as adjusting the lighting and color balance on a photograph or as drastic as changing garment colors or adding logo information or banners to the image.

Careers focusing on editing photography have less of an emphasis on graphic design, but they require a complete knowledge of Photoshop, which is typically covered in a graphic design program. It is often beneficial for companies to employ a designer who can alter images when the product image does not accurately represent the final product, as images may need to be taken before a design is finalized.

Requirements: An in-depth knowledge of Photoshop and other photo-editing software is required. Many companies may prefer an associate or bachelor’s degree in photography, graphic design or product design, but it may not be required for candidates who possess expert knowledge of photo-editing software and have a strong portfolio of work.

Primary Duties: Logo designers develop visually compelling graphics or symbols to represent a company, product, brand or service. They research the target demographic to gain a strong understanding of what symbols they find appealing and memorable. This designer then chooses distinct colors and shapes that relate to and establish the brand identity of the company or product. Logo designers must also be aware of other designs in the marketplace so they are not copying or recreating a trademarked logo.

Requirements: The job requirements of a logo designer will vary based on the company, but typically an associate or bachelor’s degree in graphic design is required. Strong illustration abilities and an understanding of consumer advertising can be considered in place of a degree. Logo designers can work on a freelance basis or full-time for an advertising agency, both of which are likely to require a strong portfolio.

 

Primary duties: Packaging designers—or production designers—develop the box, container and labels on a product to protect the product during shipping and communicate important features to the customer. They use CAD software to write product details in an appropriate font, add graphics to explain the functions and show what the product looks like or how to use it. They often design the package as a marketing tool as well, so they partner with marketing and product design specialists to convey the important product details to the customer.

Requirements: A bachelor’s degree in graphic design, product design or art is typically required for a career in packaging design. Employers commonly prefer previous graphic or packaging design experience and a strong knowledge of their customers.

Primary duties: Multimedia designers create complex animated images and videos using art and computerized animation programs. They plan out the animation by sketching, creating scale models and developing computerized graphics to build the story. They are responsible for developing the graphics for the story’s characters, background scenes and props.

Multimedia designers can work in a variety of fields including television or film production, set design and video game development. If they work in film or set design, they may also be responsible for directing set assistants and lighting crew in the execution of their design intent.

Requirements: A career in multimedia design requires creative thinking and strong imaginative abilities to develop innovative, fantasy designs. Typically, an associate or bachelor’s degree in a visually creative field, such as graphic design, multimedia digital art, web design or user experience design is required for multimedia designers. Many multimedia jobs also require previous experience producing videos and using CAD software.

Primary duties: Advertising designers use graphic design, sketching and photography to create visually compelling marketing materials for a brand or company. They create billboards, magazine advertisements, website advertisements and any other requested promotional materials. They sketch or use CAD software to develop an initial concept based on marketing and public relations strategies. They may create a few variations of a concept to present to the advertising leadership, and they listen to the leadership’s feedback to perfect the final design.

Requirements: A career in advertising design requires a strong knowledge of design and marketing techniques. Many jobs require a Bachelor’s Degree in Graphic or CAD Design as well as a strong knowledge of the employer’s customers. Coursework in advertising, marketing or business can also help these professionals develop a working knowledge of best advertising practices.

Primary duties: Publication designers develop the layout, visual appearance and graphics for a range of printed publications. Companies that create annual reports, research papers, books, catalogs and user manuals use internal or freelance publication designers to add images and graphics to the written information. These images help make the data easier to read and can elaborate on written topics by showing a graph or step-by-step instructions to complete a task in a manual. The designer is responsible for developing the images and graphs and incorporating them into the publication in a visually appealing manner.

Requirements: A bachelor’s degree in graphic, visual, user experience or print design is typically required for a career in publication design. These designers possess a high level of creativity in translating written information into a sketch and developing the appropriate graph to best display data.

Primary duties: The art director is a high-level executive responsible for guiding the design team’s vision, directing the theme concept and overseeing all design artwork. They can work in a variety of industries including fashion, print publications, advertising, television or consumer products. The director may be employed by the brand or as a freelancer, but they always work closely with the client or sales team to understand their artistic vision.

The art director is responsible for reviewing and approving designs completed by the art and graphics teams. As an executive, the art director also works closely with the marketing, financial, creative and customer service directors to coordinate projects and maintain a consistent brand image.

Requirements: Art director positions typically require extensive experience in the related industry for a strong understanding of the business goals. A bachelor’s degree in any art or design field is commonly required, but some employers may prefer candidates to have a master’s degree in business or art.

Primary duties: The user interface designer is responsible for ensuring every webpage or operational step of the final product follows the user experience (UX) designer’s intent. They typically have basic coding skills and are able to develop the designer’s vision by working with software programming experts. UI designers make webpages, advertisements and electronic programming easy for the consumer to interact with. They must ensure that the UX design is feasible and well-executed.

Requirements: A minimum of a two-year degree in UI design, graphic design or computer programming is commonly required for UI designers. However, some employers may prefer that prospective employees have a bachelor’s degree. A solid background in all three specialties is beneficial for combining a strong design appearance with a functional technological interface.

Primary duties: UX designers make products, services and websites enjoyable and accessible for users. They consider the intended end-use of the product and how the product feels to the consumer to ensure it is a user-friendly product or service. UX designers most commonly work in web design to make websites visually pleasing and easy for customers to navigate. They also work with other technology-based products, including software, gaming systems, computers and automobiles to develop visual aesthetics and graphics. UX designers ensure the product has a logical flow from one step to the next. They test the product under normal usage and resolve any inconsistencies in the appearance or flow.

Requirements: UX design roles typically require a two-year degree in UX design, graphic design or computer programming. Knowledge of all three specialties is beneficial for combining a strong design appearance with a functional product. Some employers may prefer candidates to have a bachelor’s degree.

1. Technical skills
Both website and graphic design require a unique skill set. If you choose to pursue web design, you may need to be familiar with front-end programming languages to create a professional website. If you choose a graphic design career path, you may work with the design tools to create graphics for websites and other projects. Coding experience is not a requirement to create effective graphics, but it may be beneficial when working with a web designer.

2. Level of interaction
With web design, users can interact with websites in different ways. For example, they can click a button to sign up, click another one to navigate different web pages or hover over other sections to view more information. Graphic design doesn’t offer such kind of interactivity. For instance, you can look and touch a printed brochure and nothing changes. The same thing applies to printed images, logos and graphics on items such as boxes and clothes.

3. Print and digital images
Another important difference between web design and graphic design is the nature of the content created. With web design, content most often appears digitally. Even when written on a slip of paper, it can only appear on a website once converted into digital format. Graphic design can include both digital content and printed materials, including posters, book covers, e-books, social media posters and brochures.

4. Website performance
Website loading speeds depend on many factors, and file sizes are influential in providing a great user experience. Web designers often ensure every image, graphic, motion and animation they upload looks aesthetically pleasing, maintains performance and is of the right size. In general, graphic designers don’t need to worry about the performance or loading speed of websites. In fact, creating large files for them is more important because it makes it easier to resize them down without loss of quality.

5. Maintenance
A website goes through continuous changes once created to keep up with the current trends. As it grows, web designers ensure it adapts to current trends. For example, ensuring it is SEO-friendly, mobile-friendly and provides the best user experience possible. Once a graphic designer completes a project of creating graphics for a new page, a graphic designer’s relationship with the project ends there. If you need additional images, logos or graphics, a new project begins.

6. Communication skills
As a graphic designer or web designer, it is essential you be able to communicate well with anyone that the project you’re working on involves. Try to update your progress in a way everyone involved can understand. Whether verbally or through writing, your communication skills go a long way in helping you excel in your career. These skills improve the way you work and can go a long way in smoothing your relationships with others, especially when attracting new customers.

7. Knowledge of design fundamentals
Both graphic design and web design require you to have a good understanding of the design fundamentals. Whether you’re a graphic designer or web designer, it’s essential for you to know how to use color and typography to achieve a clearer hierarchy to your designs. While design fundamentals are more significant in graphic design, they help create effective and responsive sites in web design.

8. Creative problem-solving
Both web design and graphic design help you solve problems with every new project you undertake. You solve problems through branding, graphics and images design and printed material as a graphic designer. As a web designer, you solve problems by creating websites depending on your clients’ needs. Whatever field you’re in, your creativity can help you strengthen your relationships with your clients. You nurture solid relationships with your customers if you can surpass their expectations.

9. Following trends
Web design and graphic design are constantly growing with advances in technology. Just find time and go through the history of web design and graphic design. You’re going to notice how each discipline has developed over the years, and with advances in technology, they continue to grow. To remain competitive, it’s essential that graphic designers and web developers update their knowledge as soon as there is an advancement. They can do that by taking alternative courses online or working alongside professionals who are already conversant with the recent improvements.

1. Domain & Hosting
2. SSL Certificate
3. Search Engine Optimization
4.Business Email hosting
5. Execution speed control
6. Full/partial content customization
7. multi-language
8. Live chat
9. Ecommerce supported
10. products management
11. statistics management
12. marketing management
13. Website training
14. logo maker
15. video maker
16. image editor
17. custome web design services

1. Visual Identity Design
2. UI/UX Design
3. Social Media Design
4. Publications Design
5. custome design services